A post­card is an ad in the mail. This client want­ed to reach the res­i­dents in the vicin­i­ty of where they were already work­ing. So we cre­at­ed both a post­card mail­er to mail and hang tag for them to put on neigh­bor­ing doors. I came up with the head­line – There’s a Hero in Your Neigh­bor­hood – echo­ing their name.
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